wordplay

n.

文字游戏，俏皮话，双关语；

1. The jokes themselves are often based on puns and wordplay.
   这些笑话多是建立在双关语和文字游戏的基础之上。

WORDPLAY!
Wordplay
Wordplay
Wordplay and Translation
Wordplay and Translation
Computationally recognizing wordplay in jokes
Computationally recognizing wordplay in jokes
WordPlay: A table-top interface for collaborative brainstorming and decision making
Focus on the Pun: Wordplay as a Special Problem in Translation Studies
Metaformations: Soundplay and Wordplay in Ovid and Other Classical Poets
Caught in the Frame: A Target-Culture Viewpoint on Allusive Wordplay
True names : Vergil and the Alexandrian tradition of etymological wordplay
There's a Double Tongue: An investigation into the translation of Shakespeare’s wordplay, with special reference to Hamlet