catchphrase

n.

醒目的广告用语，（政治宣传中的）标语；

"Success by 6"the catchphrase for Ottawa's MoH.
GeoDesign - Approximations of a catchphrase
Defining the catchphrase: understanding the civic engagement of college students
Social Dumping: Political Catchphrase or Threat to Labour Standards?
Health systems resilience: meaningful construct or catchphrase?
Sustainability accounting for companies: Catchphrase or decision support for business leaders?
A Corpus-Based Study on English Translation of the Network Catchphrase “Taolu”
Is the influence of acquiescence on “catchphrase” type attitude scale items not so mythical after all?
What is all this Talk about "Social Justice?"Mapping the Terrain of Education's Latest Catchphrase.
The Nursery Years of ‘Judicial Activism’: From A Historian’s Shorthand to Media Catchphrase 1947–1962