goodwill

n.

友好，亲善；好感，青睐；（企业的）信誉，声誉；商誉

goodwill ambassador亲善大使，友好大使

1. Letters provide a means of promoting goodwill.
   信件意味着一种善意。
2. She gave repeated assurances of your goodwill.
   关于你的善意,她一而再地作出保证。
3. This is a good time to create goodwill and trust between yourself and others.
   今天适宜在你自己和他人之间建立亲切与信任。
4. He attended the meeting as a goodwill messenger.
   他作为友好使者出席了会议。
5. We pursue a policy of goodwill in international relations.
   我们在处理国际关系中遵循亲善友好的政策。
6. The goodwill is being sold together with the shop.
   商店连同其商誉一并出售。
7. Goodwill, however, is not an identifiable asset.
   但商誉不是一项可确认资产。
8. We pay $50,000 for the store,plus $8,000 for goodwill.
   我们花五万美金买这个店,外加八千美金付它的商业信誉。

Goodwill and the Spirit of Market Capitalism
Goodwill, profitability, and the market value of the firm
Goodwill: A reexamination of the construct and its measurement.
Goodwill Hunting: An Economically Efficient Online Feedback Mechanism for Environments with Variable Product Quality
The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences
Reputation, Image, Prestige, and Goodwill: An Interdisciplinary Approach to Organizational Standing
New Urban Eras and Old Technological Fears: Reconfiguring the Goodwill of Electronic Things
Discussion of Accounting Discretion in Fair Value Estimates: An Examination of SFAS 142 Goodwill Impairments
The implications of unverifiable fair-value accounting: Evidence from the political economy of goodwill accounting ☆
Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the ...