luxury brands

Managing luxury brands
Co-creating value for luxury brands
Consuming luxury brands: The relevance of the ‘Rarity Principle’
Why Do Consumers Buy Counterfeit Luxury Brands?
Do counterfeits devalue the ownership of luxury brands?
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Drivers of Brand Extension Success: What Really Matters for Luxury Brands
Observations: Understanding the world of international luxury brands: The "dream formula."
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitude towards counterfeit of luxury brands, in: Journal o...