rhetorical

adj.

修辞的，修辞学的；辞藻华丽的，虚夸的；夸张的（文风）；

rhetorical question反问；设问；修辞性疑问句

1. The writer showed great rhetorical skill.
   该作者显示出非常出色的修辞技巧。
2. Punning is a common rhetorical devices used in ads.
   双关是广告中常见的一种修辞手段。
3. Tear off the rhetorical topdressing from his speech and you find there's very little solid content.
   去掉他演讲中华丽的词藻,你会发现其中没什么实在内容。

A Rhetorical Theory of Diffusion
Rhetorical Strategies of Legitimacy
Rhetorical Structure Theory : A Theory of Text Organization
The Effects of Rhetorical Organization on ESL Readers
Arguing and thinking: A rhetorical approach to social psychology, New ed.
The Balanced Scorecard: what is the score? A rhetorical analysis of the Balanced Scorecard
Building a discourse-tagged corpus in the framework of Rhetorical Structure Theory
Building a discourse-tagged corpus in the framework of Rhetorical Structure Theory
Summarizing Scientific Articles - Experiments with Relevance and Rhetorical Status
Planning text for advisory dialogues: capturing intentional and rhetorical information