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Tiger WoodsTiger Woodstiger woodsTiger Woods: Doomed by DistractionTiger Woods Is Back, but Where Is He Going?Portraying Tiger Woods: Characterizations of a "Black"Athlete in a "White"SportIs Tiger Woods Loss Averse? Persistent Bias in the Face of Experience, Competition, and High StakesTiger Says My Favorite Kind of Golf - Tiger Woods - Brief ArticleCelebrity performance and endorsement value: the case of Tiger WoodsEconomic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf BallsUnicorns or Tiger Woods: Are lie detection experts myths or rarities? A response to On lie detection "Wizards' by Bond and Uysal.Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods ScandalFraming Tiger’s Troubles: Comparing Traditional and Social Media Tiger Woods’ s Precipitous Fall From Grace