transliteration

n.

字译，音译；译音；

1. It is very tough to translate the domestic cosmetics brands using the literal translation method, but it's even tougher to use the phonetic transliteration method.
   直译法，对于国内化妆品品牌的翻译来说难度很大，而音意结合的方法就更困难了。
2. Its beautiful name also is get by transliteration.
   它的花名也是由音译而得。
3. The original trademark translation or part of the meaning, plus transliteration.
   或者翻译出原商标的部分意思，另外加上音译。

Machine transliteration
Machine transliteration
Machine transliteration
On Arabic Transliteration
Machine Transliteration of Names in Arabic Text
Machine transliteration of names in Arabic text
Transliteration of proper names in cross-lingual information retrieval
A joint source-channel model for machine transliteration
A Joint Source-Channel Model for Machine Transliteration
The Edwin Smith Surgical Papyrus: Published in Facsimile and Hieroglyphic Transliteration with Translation and Commentary in Two Vol...