权威例句
Cultivating service brand equityMeasuring Brand Equity Across Products and Markets‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’The Measurement and Determinants of Brand Equity: A Financial ApproachAn examination of selected marketing mix elements and brand equity.Conceptualizing, measuring and managing customer based brand equityStrategic Brand Management: Building, Measuring, and Managing Brand Equity.Strategic Brand Management: Building, Measuring, and Managing Brand Equity.Developing and validating a multidimensional consumer-based brand equity scaleConceptualizing, Measuring, and Managing Customer-Based Brand Equity,” in: Journal of Marketing, Vol. 57, 1-22