广告英语教程词汇表

criterion source src noise localized feedback ethnocentrism encode infrastructure drama satellite broadcast decode touch conform to transcend homogenize proponent MNC adaptation localization standardization globalization amendment co-op consent clearance disclosure affirmative substantiation uphold review comply division address bureau bbb FCC FDA desist cease FTC federal insider self-regulation government regulation scrutiny unfair trademark manipulative short-term privacy patent macro long-term intellectual property IP corrective copyright barrier deception regulatory superlative subjective deceptive inherently captive intend preschool sophisticated prey superficiality tempt switch contend fire come under puffery live up to automaker hamper freedom of speech ban unresolved lapse categorize border on ethical design speculative supervisor structure house independent incentive group commission fee departmental decentralize centralize category B2B art termination maintain capability constrain thereby in-house file payroll full-time contractor contract subcontract boutique full department economically data ae service account video sponsorship reputation recruitment affair agentry premium poly point philanthropy sampling crisis management dealer convention bulletin material audiovisual advocacy sponsored press conference newsletter anticipate legislation pending lobby counteract disseminate press release entity constituent supplement pulse proof prime time pop presentation multimedia master ISP provider hut e-mail dupe digital cost click rate rating millenary scheduling documentation rationale breakdown budgetary proliferation specialty course specialized interchangeable direct mail visual subhead straight slice-of-life script news narrative montage logotype lifestyle kicker jingle illustrator hook monolog dialog device comprehensive command casting camera diamond close trial interior lead-in arrangement symbol body provocative obvious terminology hold back syntax harmonious format storyboard premise credibility comprehension conviction desire copywriter copy pyramid director testimonial major logical fact divergent convergent endorsement celebrity theme brainstorm big idea character preference establish usp demonstrate threat specific agreed