branding

v.

污辱( brand的现在分词 )；铭刻于；加商标于；打烙印于

branding strategy品牌战略

1. A brand simply means a mark made by a hot instrument such as a branding iron applied to cattle.
   简单的说，烙印是指用滚烫的器具所做出的一个标记，比如用火热的烙铁在牲口上烙上一个印记。

Cooperative branding for rural destinations.
Corporate branding and corporate brand performance
Brands and Branding: Research Findings and Future Priorities
Understanding retail branding: conceptual insights and research priorities
Destination branding: insights and practices from destination management organizations.
Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond
How Brands Become Icons: The Principles of Cultural Branding
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding