endorser

n.

背书人，转让人；

复数：endorsers

1. The endorser shall bear liability on the bill if it is negotiated in spite of all this.
   背书转让的，背书人应当承担汇票责任。
2. If there is any doubt about the signature, the bank will refuse to cash the checkwill return the check to the endorser.
   银行对签字的真实性有怀疑，它将会拒绝兑现支票，将支票退给背书人。

Endorser effectiveness by product type.
Consumer Response to a Firm's Endorser (Dis) Association Decisions
The importance of perceived endorser credibility in South Korean advertising
Is the tour leader an effective endorser for group package tour brochures?
Physical Celebrity Attractiveness of Endorser : the Social Adaptation Perspective
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing
The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal That Guides Message Processing
Advertising spokesperson effects: An examination of endorser type and gender on two audiences
THE DUAL CREDIBILITY MODEL: THE INFLUENCE OF CORPORATE AND ENDORSER CREDIBILITY ON ATTITUDES AND PURCHASE INTENTIONS
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used...