gimmick

n.

花招，诡计；骗人的玩意；暗机关；产品广告噱头

v.

使暗机关；搞骗人的玩意；在…上暗设机关；

复数：gimmicks

1. But this is surely no more than a populist gimmick.
   但这无疑只是一个民粹主义者的小花招罢了。
2. The advertisement is just a gimmick to make consumers buy their products.
   宣传只是一种使消费者买他们产品的花招。

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