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How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior
Targeted advertising for commuters with mobile IP terminals
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation
Limitations of Direct-to-Consumer Advertising for Clinical Genetic Testing
The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands
The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market
Impact of direct-to-consumer advertising for hereditary breast cancer testing on genetic services at a managed care organization: A ...
Assessing controversial direct-to-consumer advertising for hereditary breast cancer testing: reactions from women and their physicia...
Use of Comparative Advertising for Brand Positioning: Association versus Differentiation | Journal of Consumer Research | Oxford Aca...
Dynamic pricing and advertising for web content providers