desirability

n.

愿望，希求；

social desirability社会期许；社会赞许性

The desirability function
Social-desirability bias and the validity of self-reported values
Short, homogeneous versions of Marlow–Crowne Social Desirability Scale
Short, homogeneous versions of the Marlow‐Crowne Social Desirability Scale
Global self-evaluation as determined by the desirability and controllability of trait adjectives.
The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.
Development of reliable and valid short forms of the marlowe‐crowne social desirability scale
Activity in Posterior Parietal Cortex Is Correlated with the Relative Subjective Desirability of Action
The Impact of Prior Entrepreneurial Exposure on Perceptions of New Venture Feasibility and Desirability
PERSONALITY PROCESSES AND INDIVIDUAL DIFFERENCES Global Self-Evaluation as Determined by the Desirability and Controllability of Tra...