gimmicks

n.

花招，诡计，骗人的玩意儿( gimmick的名词复数 )；

1. But this is surely no more than a populist gimmick.
   但这无疑只是一个民粹主义者的小花招罢了。
2. The advertisement is just a gimmick to make consumers buy their products.
   宣传只是一种使消费者买他们产品的花招。

Ghouls, Gimmicks, and Gold
Green gimmicks for greenbacks.
Receptor anti-idiotypes. Mimics--or gimmicks?
Interactive/User-Friendly Gimmicks for Teaching Statistics.
APPARATUS FOR FEEDING GIMMICKS TO A MAIN CONVEYOR OF A CONVEYOR LINE
Ghouls, Gimmicks and Gold: Horror Films and the American Movie Business, 1953–1968
Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953-1968 by Kevin Heffernan
Financial Shenanigans: Detecting Accounting Gimmicks That Destroy Investments (corrected November 2010)
Financial Shenanigans: Detecting Accounting Gimmicks That Destroy Investments (corrected November 2010)
A fresh start: Tired of the gimmicks, the yo-yo dieting and the extra paunch in my belly, I'm ready to give it all up for a healthy ...