This objective test question contains a question type which will only appear in a computer-based exam, but this question provides valuable practice for all students whichever version of the exam they are taking.
While a drag and drop style question is impossible to fully replicate within a paper based medium, some questions of this style have been included for completeness.
A brand new game is about to be launched. The game is unique and can only be played on the Star2000 gaming console, another one of the businesses products.
Which of the following pricing strategies could be used to price the game? Students are entitled to a small discount.
Drag the correct options into the box below:
Penetration pricing
Price skimming
Complimentary product pricing
Product line pricing
Price discrimination
Variable production cost + %
