筛选结果 共找出28

Cost-based approaches to pricing take more account of the external environment than target costing. 

A

True

B

 false

 Pricing based on mark-up per unit of limiting factor is particularly useful if an organisation is not working to full capacity. 

A

True

B

false

 A company currently sells a product for $40 and at this price, demand is 16,000 units per month. It has been estimated that for every $3 increase or reduction in the price, monthly demand will fall or increase by 2,000 units.  

What is the formula for the demand curve for this product? 

A

 48 – 0.0001875Q 

B

 64 – 0.0015Q 

C

 64 – 0.003Q 

D

64 – 0.015Q 

 Which of the following pricing policies is the most appropriate for a new product for which the price elasticity of demand is expected to be inelastic? 

A

 Marginal cost plus 

B

 Market skimming 

C

 Penetration pricing 

D

 Price discrimination 

 The following circumstances may arise in relation to the launch of a new product: 

(i) Demand is relatively inelastic. 

(ii) There are significant economies of scale.

 (iii) The firm wishes to discourage new entrants to the market. 

(iv) The product life cycle is particularly short. 

Which of the above circumstances favour a penetration pricing policy? 

A

 (ii) and (iii) only 

B

 (ii) and (iv) 

C

 (i), (ii) and (iii) 

D

 (ii), (iii) and (iv) only 

 Which of the following statements regarding market penetration as a pricing strategy is/are correct? 

(1) It is useful if significant economies of scale can be achieved.

 (2) It is useful if demand for a product is highly elastic. 

A

 (1) only 

B

 (2) only 

C

 Neither (1) nor (2) 

D

 Both (1) and (2) 

 Which of the following statements is true of pricing? 

A

 Discrimination is always illegal so everyone should pay the same amount 

B

 Early adopters get a discount for being first in the market 

C

 Pricing against a similar competitor is important in the Internet age 

D

 Price to make the most sales in that way you will always get the most profit 

Which of the following conditions would need to be true for a price skimming policy to be sensible? 

A

An existing product where the owners have decided to increase prices to move the product up market 

B

Where the product has a long lifecycle 

C

 Where the product has a short lifecycle 

D

 Where only modest development costs had been incurred