剑桥商务英语中级词汇用法(上)词汇表

剑桥商务英语中级词汇用法(上)词汇表
mug loyalty prize free sample free gift special offer territory sales force salespeople sponsorship advertising campaign advertiser endorsement classical classified TV commercial neon sign hoarding open air medium call center cold call telemarketing mailshot target junk mail direct mail mailing direct marketing franchisor franchisee franchise shopping mall precinct shopping centre supermarket hypermarket drugstore department store residential area convenience store chain store retail outlet shop middleman distributor resell dealer wholesaler niche market niche mass downmarket trade down upmarket trade up entry-level top end high-end low-end sophisticated basic ski price tag price war price hike boom undercut at a discount discount retail price list price loss leader mid high-priced at a loss charge generic branding brand awareness model brand fast-moving consumer durables raw material product placement lifecycle product line portfolio product mix catalog by far a battery of market-oriented market-driven orientation marketeer marketer market marketing mix packaging place price benefit feature point out so as to marketing low-key low key fierce stiff intense key player compete rival competitor market leader market share segmentation segment drive out of monopolize corner dominate abandon penetrate marketplace market economy free market street vendor vendor seller Purchasing Manager purchaser buyer consumer end-user user client customer clientele the general public package deal package holiday retrain high street Business Process Reengineering halve Best practice performance benchmarking continuous enhancement Quality Circle total quality management spot check rework zero defect conformity quality control dimension specs specification quality philosophy just in time handle warehouse store finance in stock outsourcing outside subcontract partner supplier inventory stock finished goods goods work in progress knowledge part component raw materials vacuum cleaner shortage glut excess surplus spare capacity overcapacity overproduction full capacity capacity productivity output production line churn out labor-intensive craft handmade furniture workshop cost-effective automated mass-produce assembly line factory plant mass production manufactured goods maker producer manufacturer crop produce product laser Copyright infringement royalty payment licensing agreement intellectual property copyright royalty patent proper proprietary propriety obsolete low-tech hi tech state-of-the-art state of the art leading edge cutting edge breakthrough semiconductor technologist inventor invention invent innovator innovation innovate tip over elk loudspeaker