广告英语教程词汇表

leave off standpoint pick up elaboration extension statement visible kinship iceberg akin household TV swot stakeholder spillover situation share recency percentage see task satisfying motivation message empirical creative index audience attention curve impression methodology mechanics one-time platform effort underlying multitude beat counterattack combatant respect transformational response stimulus concept perception reinforcement psychoanalytic psychographics positively screen perceptual opinion originate interpersonal progress informational hierarchy evoke evaluation criteria alternative decision conditioned cognitive dissonance cognitive dissonance route influence brand loyalty interest physiological safety belongingness self-actualization esteem actualization incorporate spiritualism idealism dialectic materialism permeate norm intangible tangible subculture emanate designate determine precede orientation nutritional cereal validity usage test survey secondary roi random projective primary past observation probability media marginal technique inquiry in-depth halo effect focus group exposure frequency reach questioning cost efficiency continuity clutter circulation central benchmark attitude research discover evaluate mass quantitative qualitative intelligence blind running logo layout slogan headline factual backbone promotion center assess undifferentiated venue slot salient reposition occasion push pull symbolism classes marketing research MIS opportunity lifetime indirect channel differentiate identify corporate concentrated competitive advantage buyback allowance rule traditional solve advantage occur compensate interactive fragmentation pattern shopping accountable accountability efficiency efficient synergy duplication autonomous strategically bottom-up top-down pertinent integrated relationship rebate PM promotional maturity introductory in-store house organ growth insert freestanding electronic decline database community ambush advertorial coupon cents-off sweepstake contest free sample prospective customer kit brochure special feature news release publicity substantial rational emotional differentiation raw material cosmetics intermediary personal weakness strength mix vertical volume telemarketing selective product life cycle position perceptible objective market segmentation internal extensive intensive induce hidden geographic analysis external exclusive distribution direct selling demographic element