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 The following circumstances may arise in relation to the launch of a new product: 

(i) Demand is relatively inelastic. 

(ii) There are significant economies of scale.

 (iii) The firm wishes to discourage new entrants to the market. 

(iv) The product life cycle is particularly short. 

Which of the above circumstances favour a penetration pricing policy? 

A

 (ii) and (iii) only 

B

 (ii) and (iv) 

C

 (i), (ii) and (iii) 

D

 (ii), (iii) and (iv) only 

How should the balance on the payables ledger control account be reported in the final financial statements?

A

As an expense account

B

As a non-current liability

C

As a current asset

D

As a current liability

 Which of the following statements regarding market penetration as a pricing strategy is/are correct? 

(1) It is useful if significant economies of scale can be achieved.

 (2) It is useful if demand for a product is highly elastic. 

A

 (1) only 

B

 (2) only 

C

 Neither (1) nor (2) 

D

 Both (1) and (2) 

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69

【论述题】

 Prepare a statement of profit or loss for the year ended 31 May 20X6.(8 marks)

Prepare a statement of financial position as at that date.            

 A sole trader fixes his prices to achieve a gross profit percentage on sales revenue of 40%. All his sales are for cash. He

suspects that one of his sales assistants is stealing cash from sales revenue.

His trading account for the month of June 20X3 is as follows:

                                             $

Recorded sales revenue  181,600

Cost of sales                    114,000

Gross profit                        67,600

Assuming that the cost of sales figure is correct, how much cash could the sales assistant have taken?

A

$5,040

B

$8,400

C

$22,000

D

It is not possible to calculate a figure from this information

 Which of the following statements describes whom a company's auditor owes a duty of care to? 

A

 The public at large who read the company accounts 

B

The company's shareholders who read the company accounts and increase their stake in the business 

C

The company only 

Which of the following statements regarding tort is correct? 

A

The only remedy for a victim of a tort is damages 

B

 No contractual relationship need exist between claimant and defendant for the defendant to be liable to the claimant in tort 

C

 Actions in tort are heard in the criminal court system 

D

In tort, the burden of proof is always on the defendant to prove that they were not negligent 

 To establish a case of 'passing-off', what must the claimant prove? 

A

 The consumer purchased fake goods 

B

 The defendant is using a similar business model to the claimant 

C

 The name of the defendant's business is similar enough to the claimant's to mislead the consumer 

D

 There is some similarity between the name of the defendant's business and that of the claimant 

 Which TWO of the following are questions that are asked to establish whether the defendant owed the claimant a duty of care? 

(1) Was the harm obvious to a reasonable person? 

 (2) Was there a relationship of proximity between the parties? 

 (3) Did the claimant accept the risk of injury?  

(4) Is it fair, just and reasonable to impose a duty of care on the defendant? 

A

1 and 2 

B

 1 and 3 

C

2 and 3 

D

 2 and 4