市场营销学基础Marketing: the Basics词汇表

transfer escalation adaptation dual forward backward invention adaption extension straight national culture lead adopt program investment foreign joint venture contract license Internet cooperative agent merchant domestic active occasional export indirect entry mode country culture psychic proximity first meg neuro- emerge online game multiplayer experimental observational association interview prescriptive normative focus group qualitative normalize hypothesis null quantitative methodology role parent cohort class imitator influence social cultural stimulus performance remorse post purchase alternative information recognition black box stp seek insight deep experience killer category just-in-time JIT mass image personnel service unique proposition ladder position coverage specialization concentration single occasion usage readiness bronze silver gold platinum brand loyalty behavioural attitude personality act locally brand original lifestyle income gender demographic geographic staff support privacy kiosk television catalogue direct mail telephone form follow-up closing handle objection agenda gatekeeper decision maker statement initial approach prospect cold call prospecting process motivate compensate train salespeople recruit workload size territorial structure sales force force direct personal public relations sales promotion consider factor advertising tool task sale percentage parity affordable budget establish format source content choose message response desire target audience develop podcast media fragmentation integrated communication element grey market geographical discrimination risk gain reference psychological select group bid seal dutch auction auction rate going perceive return target price markup method competitor analyse effect customer pyramid ABC cost accounting activity opportunity cost sunk cost Average cost total variable cost estimate ped price elasticity of demand predict differentiate luxury luxury goods shortage supply and demand determine survival buzz leadership quality skimming dumping share follower fast market share current profit short-term maximize objective declare evaluate referent expert legitimate reward coercive power decision management international design selective exclusive distribution intense